How do the downloads work?
Automagically. You get e-mailed a link to download the magazine, in the various formats, when your purchase is completed. The formats are bundled and you get them all together rather than paying individually or picking just one. There's no expiry or download limit and no DRM. If you misplace the e-mail with the link just login to the account you used to make the purchase, go here, then click Files.
Is the content the same between all versions?
In terms of the actual articles, more or less. There are a couple of minor things - for instance in Issue 1 there's a map that doesn't really work on the Kindle because the image can't display large enough - but nothing too significant. They look different in terms of design though.
What does the magazine look like?
The PDF version looks like the below image (Issue 1).
Does the Kindle version look the same?
Nah, it's a Kindle. It's got some b/w images in there to head-up articles, but it's mostly just text.
I heard there'll be an iPad/iPhone version. What about that?
That's based on the Laker framework without too much modification, so it's a different look again. It'll only be available to buy separately, through Apple's website, because that's the way Apple works.
Will it ever be possible to subscribe?
It's tough to commit to offering a subscription without having a solid audience in place; if there's enough interest in the individual magazines, then it might be possible in the future. Definitely not imminently though.